About Prinitha & Co.

I'm Prinitha Govender, Founder of  content creation agency Prinitha & Co. I collaborate with retailers and brands to create engaging content for their consumers in order to boost consumer engagement and loyalty, reach new consumers and create a community around their brand. I also help retailers and e-commerce companies provide an outstanding shopping experience for their customers.

As former Editor of  e-commerce news publication Power Retail, I'm aware of the latest retail strategies, consumer trends and vendor pitches. I also have three published books on retail and e-commerce under my belt.


I'm a self confessed shopaholic - so for me launching Prinitha & Co. represents a perfect blend of wearing my Editor's hat, coupled with my technical knowledge in the retail  space and consumer behaviour, with a healthy dose of retail therapy (and a lot of fun at that!). Apart from shopping, I have a wild interest in fashion, food, health and wellbeing, art, travel and pretty much everything lifestyle!

My background in media ranges from news and sports presenting, digital and newspaper publishing, as well as fashion, lifestyle, politics and health and wellbeing.

E: info@prinitha.com

T: 0412 511 221

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