• PRINITHA GOVENDER

Would I Buy My Groceries From Amazon ATM? Probably Not

Updated: Nov 23, 2018


It’s pretty much the same reason I hardly shop at Coles and Woolies anymore either. From a quick look at Amazon's list of grocery items it launched on its Australian site on Wednesday, it looks mainly like a whole lot of highly processed and junk foods like chocolates, chips and biscuits. Yea... nah.


And when it comes down to price, Amazon is cheaper than our local supermarkets thanks to its algorithms that scrape the national grocery prices, but only slightly, so the savings are negligible.


If Amazon is to ensure any sort of future success in Australia it would really have to outperform well where our major supermarkets fall short - and that is a no brainer to me -bring us a healthier food offering.


Amazon would have some serious dibs on my grocery dollars if it brought out a healthier food range, say something like what’s on offer with its Whole Foods Market range like grass fed meats, organic nuts, wine, eggs, fruit and vegetables, even essential oils. Now we’re talking.


There is currently a significant gap in the market for this kind of large scale grocery offering in Australia and with our nation becoming increasingly health conscious, I think the demand will only increase.


Some may argue that Woolies, for example, has it’s more ‘healthy friendly” Macro range. My only response to that is - please read the label, carefully. I do not and will likely never purchase this brand as I believe them to be a “false health food”, with clever marketing.


When Marco first came out with its Organic Coconut Yogurt two years ago, I thought I’d give it a try. A quick squizz at the label left me mortified. Corn flour was listed as a main ingredient (it’s a thickening agent). I don’t know about you but when I sign up for coconut yogurt I don’t expect to find flour, of any variety, in it. I’m unsure if they are still stocking this product or if they have rebranded it. I can provide a few examples of this kind of “false health” context I refer to within the Macro range, but I’ll leave it you you to research the ingredient list if you have any of these products in your pantry. I’d love to hear your comments on this.


As for the "health food" aisles at both Coles and Woolworths, not only is this aisle pretty small, I find them unorganised and again, when I read the fine print of many of these so called "health food products", I find there are a lot of hidden nasties in them. That's not to say there aren't any genuinely healthy products lurking within this aisle, but it's probably just lost within it.


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