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  • PRINITHA GOVENDER

Blue Planet II Sparks Remarkable Shift in Shopping Habits


David Attenborough’s Blue Planet II documentary is doing a lot more to its British viewers than teach them about marine life. The UK has seen a remarkable change in shoppers’ habits who are going “green”, following the final airing of the BBC series according to a new report from UK retailer John Lewis.

The first episode of of the BBC’s new wildlife series Blue Planet II was reported to be the most watched programme of 2017. Not only was it the most watched show of the year, it was the third most watched show in five years according to a report by The Guardian, falling just behind the 2014 World Cup final and last year’s The Great British Bake Off final.


You don’t have to be an environmentalist or even a nature enthusiast to enjoy watching Attenborough’s Blue Planet II. The majestic and dramatic visuals alone can do that - every frame of it will blow your mind. This beautifully crafted documentary series weaves a strong sustainability message into its stunning captures of marine life about mans' destruction of the oceans and according to a new report by UK department chain John Lewis, the nation has been going green following the final episode of the series airing.

Sales of reusable cups rose by a whopping 71%.

In its How we Shop Look and Live report, John Lewis says sales of its reusable cups rose by a whopping 71% following the Blue Planet II series going to air, as consumers try to cut down on single-use plastics. In addition, the retailer found that vegan beauty product sales increased by 12%, while reusable water bottles were up 37%. John Lewis also says that sustainable tin foil and cling wrap alternatives from brands like Stasher and Bees Wrap have also been selling quite well.

The seven-episode series has been a global hit, including Australia.

The seven-episode series has been a global hit for the BBC and has been sold in over 30 countries, including Australia. Its final episode took a bold approach in its look at the damaging impact of human activity on marine life with Attenborough delivering a powerful call for viewers to do more to protect the environment.


“We are at a unique stage in our history. Never before have we has such an awareness of what we are doing to the planet... The future of all life now depends on us,” the BBC naturalist said in his closing speech. Watch the message below in full.


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