How Meghan Markle is Influencing Shopping Habits

Updated: Nov 23, 2018

Nonie Sleeveless Trench Dress

Everything she touches turns into sold. While the ex Suits star has been influencing style for a while now, Meghan Markle’s pull on the world of fashion and shopping has catapulted since her relationship with Prince Harry made global headlines in 2017.

Meghan Markle's style has instant influence. In September 2018, she unsurprisingly earned the title of People magazine’s “Best Dressed Star of 2018” because she “has proven time and again that everything she wears becomes a sellout”.

And it’s not hard to understand why. Whether she is dressed up for a glamorous event or dressed down in a casual look like jeans and a shirt, the star has mastered the art of looking both regal and relatable. Her outfits are well tailored, refined yet simple, and she wears nothing too opulent or outlandish.

The fact that she has more or less stuck to guns when it comes to her own personal style, only adds to her appeal. While her style has delicately evolved from TV star to glossy royal, her elegant look can be traced back to well before her Harry days.

Proving her selling power, Meghan Markle’s wardrobe has resulted in frenzied shopping at the tills and online checkouts. Take the boat neckline for instance, a type of neckline that sits just under the collarbone, just like the one on her Givenchy wedding gown. She has been spotted wearing this style several times now, including the Dior number she wore at the 100th Anniversary of the Royal Air Force. According to research from Lyst, online searches for dresses and tops with a boat neckline have increased by a whopping 52 percent in the two months since her wedding in May.

Meghan Markle is also renowned for wearing fashion pieces by smaller labels, like Canadian womenswear label Nonie, which has thrust the brand into the international spotlight. The US $825 sleeveless blush pink trench dress Megan wore to the Nelson Mandela exhibit in July this year was an instant sellout, according to the fashion retailer, which now has a rather large wait list. “It’s refreshing that she’s able to confidently wear what she wants. Princess Diana paved the way for that,” Nonie founder Nina Kharey told People.

And with the recent announcement that she and Harry are expecting their first baby in spring 2019, Meghan Markle's style influence will undoubtedly do the same for the maternity wear market, the babywear market, the homewares market and pretty much any other thing she is photographed touching.

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