Designer Toast Anyone?

Updated: Nov 23, 2018

Since most folk don’t get the chance to sport designer wear as often as they like, Italian home appliance company Smeg have teamed up with Milan fashion house Dolce & Gabbana to come up with a different way to bring haute couture into consumers’ everyday lives.

Introducing its latest premium small appliance collection “Sicily is my Love”, it's the first of its kind in Australian retailing, enabling shoppers the chance to give their kitchens’ the designer touch.

The collection includes a citrus juicer, a blender, a two-slice toaster and an electric kettle, all delicately and flamboyantly hand-painted with Dolce & Gabbana artwork, including vibrant colours and Sicilian folklore symbols like leaves, lemons, bright red cherries and prickly pears.

I popped into David Jones to take a peek. I'm not going to lie - the result of the collaboration between these individual brands and its signature design elements is a thing of beauty, little masterpieces that can sit right there on your kitchen bench top. And not just a pretty face, these design-forward appliances come with a high standard of functionality too!

According to Smeg, the “Sicily is my Love” appliance collection and its artwork are an ode to Sicily, the hometowns of Dolce & Gabbana founders, Domenico Dolce and Stefano Gabbana.

Currently stocked at Harvey Norman, selected David Jones Stores, Peter’s of Kensington and Winning Appliances, Smeg’s breakfast appliances have gone with a royal air when it comes to product display, with each signature appliance showcased like the queen’s crown jewels as if they were in a museum.

And while we all wouldn’t mind a slice of designer toast, it doesn’t come cheap, setting customers back a whopping $799 for the kettle, toaster or citrus juicer and $1099 for the blender.

Smeg has also announced it will be expanding the “Sicily is my Love” line, with new additions expected to be available for purchase in 2019, including a hand blender, drip coffee machine, and a four-slice toaster.

It’s not the first time Smeg and Dolce & Gabbana have paired up. According to D&G, the two companies created 100 hand painted limited edition refrigerators in 2017 for Salone Del Mobile, a design fair in Milan. The one-of-a-kind fridges cost over US $45,000, but thankfully that included delivery and installation, phew.

Personally, I love to create masterpieces in my kitchen, and if that old saying “We eat with our eyes first” is true, who knows if adding these masterpiece appliances in my kitchen could indeed make my food even more palatable? ;)

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